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Archive for June 2011
Putting Facebook to Work Effectively: Lessons from Over 300 Campaigns
We are now releasing video recordings from this year’s Social Business Summit (see recordings from Austin and Sydney over on the Collaboratory blog posted so far). One of my picks – for those of you interested in social media marketing – is Kevin Tate’s presentation, Putting Facebook to Work Effectively: Lessons from Over 300 Campaigns… read full post
How to get the most from a social media audit
As Peter Kim notes, we are in a period of transition where social business is becoming part of business as usual. As this happens, we need to implement practices that are repeatable and scalable. Social media audits are one of those practices that should be baked into that ongoing model. However, as we “operationalise” social… read full post
Using SharePoint as a Strategic IT Capability
There are two great new posts from Dachis Group colleagues Dion Hinchcliffe and Lee Bryant that are worth reading together: Dion identifies three key concerns for IT when preparing for social business as a strategic IT capability. Lee Bryant discusses how to take your SharePoint implementation to the next level. Lee argues that: it is… read full post